000			00946nam a22002177a 4500
001			2680
003			OSt
005			20241019155939.0
008			161007b xxu||||| |||| 00| 0 eng d
020			_a1-884015-13-1
040			_cUM Bansalan College LIC
082			_aBCir. 658.8 _bJ630t
100			_92000 _aJohnson, William C.
245			_aTotal quality in marketing/ _cby William C. Johnson and Richard J. Chvala.
260			_a--Florida: _bSt. Lucie Press, _cc1996.
300			_axix, 269p. _bill.; _c23cm.
500			_aIncludes glossary and index
505			_aChapter 1. Why total quality in marketing --2. Overview of total quality --3. House of quality --4. Management system --5. Total quality in marketing requires vision --6. Strategy: using TQM to compete globally --7. Working in teams --8. Implementing total quality in marketing --9. Adopting quality standards.
700			_92001 _aChvala, Richard J.
942			_2ddc _cBCIR.
999			_c1387 _d1387