| 000 | 00915nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c1388 _d1388 |
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| 001 | 1540 | ||
| 003 | OSt | ||
| 005 | 20190208122157.0 | ||
| 008 | 161007b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0-538-84752-2 | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_aB.C. 658.8 _bH111p |
||
| 100 |
_92002 _aHaas, Robert W. |
||
| 245 |
_aBusiness marketing: _bA managerial approach/ _cby Robert W. Haas. |
||
| 260 |
_a--Ohio: _bSouth-Western College Publishing, _cc1995. |
||
| 300 |
_axiii, 845p. _bill. _c23.2cm. |
||
| 500 | _aIncludes glossary and index | ||
| 505 | _aPart one. Understanding the business marketing environment --Two. Organization customers and market behavior --Three. The business marketing process: segmentation, planning, strategy, and intelligence gathering --Four. The business marketing mix --Five. Business marketing performance: control and evaluation --Six. Cases. | ||
| 942 |
_2ddc _cBCIR. |
||