000 | 00848nam a22002417a 4500 | ||
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999 |
_c1582 _d1582 |
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001 | 1878 | ||
003 | OSt | ||
005 | 20191028145034.0 | ||
008 | 161024b xxu||||| |||| 00| 0 eng d | ||
020 | _a0-8442-3443-5 | ||
040 | _cUM Bansalan College LIC | ||
082 |
_aBCir. 658.8'3 _bB611 1998 |
||
100 |
_92276 _aBlankenship, A.B. |
||
245 |
_aState of the art marketing research/ _cby A.B. Blankenship, George Edward Breen and Alan Dutka. |
||
250 | _a--Second edition | ||
260 |
_a--Chicago: _bNTC Business Books, _cc1998. |
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300 |
_ax,441p. _c23.5cm |
||
500 | _aInclude appendix | ||
505 | _aPart one. Data collection and research systems --Two. Building the research study --Three. Applying marketing research to marketing problems. | ||
700 |
_92282 _aBreen , George Edward |
||
700 |
_92284 _aDutka, Alan |
||
942 |
_2ddc _cBC |