| 000 | 01074nam a22002177a 4500 | ||
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| 001 | 3567 | ||
| 003 | OSt | ||
| 005 | 20240529153229.0 | ||
| 008 | 161025b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0-07-286470-2 | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_aBCir. 658.8 _bP42a 2005 _22004-2005 ed. |
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| 100 |
_91989 _aPerreault, Jr., William D. |
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| 245 |
_aApplications in basic marketing: _bClippings from the popular business press/ _cby William D Perreault, Jr. |
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| 250 | _a2004-2005 edition | ||
| 260 |
_a--New York: _bMcGraw-Hill _cc2005. |
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| 300 |
_avii, 214p. _bill.; _c25 cm. |
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| 505 | _aMarketing's value to consumers, firms, and society --Finding target market opportunities --Evaluating opportunities in the changing marketing environment --Buyer behavior --Getting information for marketing decisions --Product --Place --Promotion --Price --Marketing strategies: planning, implementation and control --Ethical marketing in a consumer- oriented world: appraisal and challenges. | ||
| 700 |
_91988 _aMcCarthy, E. Jerome |
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| 942 |
_2ddc _cBC |
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| 999 |
_c1621 _d1621 |
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