| 000 | 00825nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c1667 _d1667 |
||
| 001 | 2926 | ||
| 003 | OSt | ||
| 005 | 20191028145958.0 | ||
| 008 | 161026b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0-8442-2257-7 | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_aBCir.658.827 _bM333b 1999 |
||
| 100 |
_92435 _aMarconi, Joe |
||
| 245 |
_aThe brand marketing book: _bCreating, managing, and extending the value of your brand/ _cby Joe Marconi |
||
| 260 |
_a-United states of America: _bNTC Business Books, _cc2000. |
||
| 300 |
_axv, 247p. _bill.; _c24.6cm. |
||
| 500 | _aIncludes bibliography, references and index | ||
| 505 | _aSection I. Equity, loyalty, and a good brand name --II. Creating a brand niche --III. Creating managing, and marketing brand equity. | ||
| 650 | 0 |
_92438 _aBrand marketing book |
|
| 942 |
_2ddc _cBC |
||