000			01754nam a22002417a 4500
001			4687
003			OSt
005			20241008152018.0
008			161026b xxu||||| |||| 00| 0 eng d
020			_a981-247-133-2
040			_cUM Bansalan College LIC
082			_2Fourth ed. _aBCir. 658.83 _bB937m 2004
100			_92457 _aBurns, Alvin C.
245			_aMarketing research : _bonline research applications/ _cby Alvin C. Burns
250			_a-Fourth edition
260			_a-New Jersey: _bPEARSON Prenties Hall, _cc2004.
300			_axviii,642p.: _bill.; _c26.3cm.
500			_aInclude index
505			_aChapter 1. Introduction to marketing research -- 2. The marketing research process --3. The marketing process industry process --4. Defining the problem and determining research objectives --5. Research design --6. Secondary data and online information databases --7. Standardized information sources --8. Observation, focus groups, and other qualitative methods --9. Survey data collection methods --10. Measurement in marketing research --11. Designing data collection forms --12. Determining the sample plan --13. Determining the size of a sample --14. Data collection in the field, nonresponse error, and questionnaire screening --15. Basic data analysis: descriptive statistics --16. Generalizing a samples finding to its population and testing hypotheses about percent and means --17. Testing for differences between two groups or among more than two groups --18.Determining and interpreting association among variables --19. Predictive analysis in marketing research --20. Preparing and presenting the research results.
650		0	_aMarketing -- Research _92466
700			_92467 _aBush Ronald F.
942			_2ddc _cBC
999			_c1679 _d1679