| 000 | 01057nam a22002657a 4500 | ||
|---|---|---|---|
| 001 | 5051 | ||
| 003 | OSt | ||
| 005 | 20240910112018.0 | ||
| 008 | 161027b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-981-06-9714-3 | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_aBCir. 658.802 _bP44m 2009 |
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| 100 |
_aKotler, Philip, author _91972 |
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| 245 |
_aMarketing management: _bAn Asian perspective/ _cby Philip Kotler |
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| 250 | _a--Fifth edition. | ||
| 260 |
_a--Singapore: _bPrentice-Hall, _cc2009. |
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| 300 |
_axxxviii, 750p. _bill.; _c25.5cm. |
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| 500 | _aIncludes appendix, glossary and index | ||
| 505 | _aPart 1. Understanding marketing management --2. Capturing marketing insights --3. Connecting with customers --4. Building strong brands --5. Shaping the market offerings --6. Delivering value --7. Communicating value --8. Creating successful long-term growth. | ||
| 700 |
_92007 _aKeller, Kevin Lane |
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| 700 |
_91980 _aAng, Swee Hoon. |
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| 700 |
_91981 _aLeong, Siew Meng |
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| 700 |
_91982 _aTan, Chin Tiong |
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| 942 |
_2ddc _cBC |
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| 999 |
_c1727 _d1727 |
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