| 000 | 00823nam a22002177a 4500 | ||
|---|---|---|---|
| 001 | 4615 | ||
| 003 | OSt | ||
| 005 | 20240910112018.0 | ||
| 008 | 161027b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0-13-261363-8 | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_aBCir. 658.80 _bK848m 1997 |
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| 100 |
_aKotler, Philip, author _91972 |
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| 245 |
_aMarketing management: _bAnalysis, planning, implementation, and control/ _cby Philip Kotler |
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| 250 | _a--9th edition. | ||
| 260 |
_a--New Jersey: _bPrentice-Hall _cc1997. |
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| 300 |
_axl, 789p.: _bill. _c25.3p.: |
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| 500 | _aIncludes index | ||
| 505 | _aPart I. Understanding marketing management --II. Analyzing marketing opportunities --III. Developing marketing strategies --IV. Planning marketing programs --V. Managing the marketing effort. | ||
| 942 |
_2ddc _cBC |
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| 999 |
_c1730 _d1730 |
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