| 000 | 00763nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c1732 _d1732 |
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| 001 | 1879 | ||
| 003 | OSt | ||
| 005 | 20191028143606.0 | ||
| 008 | 161027b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0-8442-3172-X | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_aBCir. 658.8'4 _bJ710c 1997 _2Second edition |
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| 100 |
_92544 _aJones, Susan K. |
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| 245 |
_aCreative strategy in direct marketing/ _cby Susan K. Jones. |
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| 250 | _a--Second Edition. | ||
| 260 |
_a--Illinois: _bNTC Business Books, _cc1997. |
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| 300 |
_ax, 502p. _c23.5cm. |
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| 500 | _aIncludes appendices, glossary and index | ||
| 505 | _aPart one. Laying the groundwork --Two. Creative direct marketing direct mail and beyond --Three. Creating and producing the work. | ||
| 942 |
_2ddc _cBC |
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