000			01459nam a22002297a 4500
999			_c1733 _d1733
001			4571
003			OSt
005			20191104151134.0
008			161027b xxu||||| |||| 00| 0 eng d
020			_a0-07-006911-5
040			_cUM Bansalan College LIC
082			_aBCir. 658.807 _bB669s 1995
100			_91782 _aBovee, Courtland L.
245			_aStudy guide to a company marketing/ _cby Courtland L. Bovee, Michael J. Houston, and John V. Thill.
250			_a--Second edition.
260			_a--New York: _bMcGraw-Hill, Inc. _cc1995.
300			_avii, 286p. _c28cm.
505			_aChapter 1. The foundation of marketing --2. Environment forces and marketing ethics --3. Strategic marketing planning --4. The consumer market --5. The organizational market --6. Marketing research and analysis --7. Segmentation, targeting, and positioning --8. Product concepts --9. Product management --10. Service and nonprofit marketing --11. Pricing strategy --12. Pricing management --13. Marketing channels --14. Wholesaling and industrial distribution --15. Retailing --16. Physical distribution --17. Promotional strategies and processes --18. Advertising, sales promotion, and public relations --19. Personal selling and sales management --20. Intercultural and international marketing --21. Quality and customer service --22. Marketing management.
700			_91783 _aHouston, Michael J.
700			_91784 _aThill, John V.
942			_2ddc _cBC