000			01004nam a22002177a 4500
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003			OSt
005			20191028141059.0
008			161027b xxu||||| |||| 00| 0 eng d
020			_a0-697-38766-6
040			_cUM Bansalan College LIC
082			_aBCir. 659.1 _bN331d 1994 _27th edition
100			_92555 _aNelson, Roy Paul
245			_aThe design of advertising/ _cby Roy Paul Nelson.
250			_a--7th edition.
260			_a--New York: _bMcGraw-Hill, _cc1994.
300			_ax, 413p. _bill.; _c27.5cm.
500			_aIncludes glossary, bibliography, and index
505			_aChapter 1. The world of advertising --2. The creative process --3. Putting it into words --4. The principles of design --5. Layout approaches --6. Production --7. Typography --8. Art --9. Color --10. Newspaper advertising --11. Magazine advertising --12. Broadcast advertising --13. Direct- mail advertising --14. Posters and displays --15. Long-term design --16. Careers.
942			_2ddc _cBC