000			01207nam a22002297a 4500
999			_c1747 _d1747
001			4652
003			OSt
005			20191028141841.0
008			161028b xxu||||| |||| 00| 0 eng d
020			_a0-534-52263-7
040			_cUM Bansalan College LIC
082			_26th Edition _aBCir. 658.13 _bJ556c 1998
100			_92559 _aJewler, A. Jerome
245			_aCreative strategy in advertising / _cby A. Jerome Jewler and bonnie L. Drewniany.
250			_a6th edition.
260			_a--U.S.A: _bWadsworth Publishing Company, _cc1998.
300			_axiv, 322p. _bill.; _c25.5 cm.
500			_aIncludes appendix and index
505			_aChapter 1. Solving the problem, finding the difference --2. Capturing your creative potential --3. Targeting a diverse marketplace --4. Fact-finding: the basis for effective creative work --5. Strategy: finding a way to communicate --6. Working in print --7. Designing to communicate --8. Writing for radio- seeing the talk --9. Working in television --10. Using direct marketing to build lasting relationships --11. Retail advertising --12. Convincing the client --13. Now it's time to land that job.
700			_92560 _aDrewniany, Bonnie L.
942			_2ddc _cBC