| 000 | 00977nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c176 _d176 |
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| 001 | 3819 | ||
| 003 | OSt | ||
| 005 | 20190117133152.0 | ||
| 008 | 160906b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a97108-0087-6 | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_aBFil. 658.8 _bD38m |
||
| 100 |
_9361 _aDel Val, Edgar P. |
||
| 245 | _aMarketing management in the Philippine setting/ | ||
| 260 |
_aMandaluyong City: _bNational book store/ _cc1998 |
||
| 300 |
_a221 pages _billus. _c22.2 cm. |
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| 500 | _aIncludes appendix, glossary and index | ||
| 505 | _aChapter 1. -- Analyzing the business environment -- 2. Determining corporation strategy -- 3. Looking into consumer demand -- 4. Succeeding in product management -- 5. Market research for product development -- 6. Pricing for profits -- 7. Managing the sales force -- 8. Developing channels of distribution -- 9. Promoting the product -- 10. Developing your marketing plan -- 11. Social responsibility. | ||
| 942 |
_2ddc _cBFI |
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