| 000 | 00916nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c1778 _d1778 |
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| 001 | 3601 | ||
| 003 | OSt | ||
| 005 | 20191029085106.0 | ||
| 008 | 161028b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a981-240-313-2 | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_aBCir. 658.8 _bL165e 2001 |
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| 100 |
_91953 _aLamb, Jr., Charles W. |
||
| 245 |
_aEssentials of marketing/ _cby, Charles W. Lamb, Jr., Joseph F. Hair, Jr., and Carl McDaniel. |
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| 250 | _a--Second edition: | ||
| 260 |
_a--Australia: _bThompson learning _cc2001. |
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| 300 |
_axxviii, 579p. _bill.; _c25.5cm. |
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| 500 | _aIncludes appendix, glossary, and index | ||
| 505 | _aPart 1. The world of marketing --2. Analyzing marketing opportunities --3. Product and distribution decisions --4. Integrated marketing communication and pricing concepts. | ||
| 700 |
_91954 _aHair, Jr., Joseph F. |
||
| 700 |
_91951 _aMcDaniel, Carl |
||
| 942 |
_2ddc _cBC |
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