| 000 | 00853nam a22002177a 4500 | ||
|---|---|---|---|
| 001 | 4057 | ||
| 003 | OSt | ||
| 005 | 20241203092139.0 | ||
| 008 | 160906b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a971-08-5761-4 | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_aBFil. 658.8 _bAl6e |
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| 100 |
_9364 _aAlminar. Ruby F. |
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| 245 |
_aElements of marketing/ _cRuby F. Alminar |
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| 250 | _aRevised edition | ||
| 260 |
_aManila : _bNational Bookstore, _cc1994 |
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| 300 |
_axvi, 228 pages _billus. _c21.9 cm. |
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| 500 | _aInclude bibliography | ||
| 505 | _aContents 1. -- The marketing system -- 2. The product -- 3. Pricing objectives and price determination -- 4. Channels of distribution -- 5. Physical distribution system -- 6. Promotional mix -- 7. Consumer education within the Philippine context -- 8. Consumers cooperatives . | ||
| 942 |
_2ddc _cBFI |
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| 999 |
_c178 _d178 |
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