000			00899nam a22002297a 4500
999			_c2159 _d2159
003			OSt
005			20191108145614.0
008			161114b xxu||||| |||| 00| 0 eng d
020			_a0-673-98082-0
040			_cUM Bansalan College LIC
082			_2--Twelfth ed. _aBCir. 302.23 _bAg3i 1997
100			_93063 _aAgee, Warren K.
245			_aIntroduction to mass communications/ _cby Warren K. Agee, Philip H. Ault and Edwin Emery
250			_a--12th ed.
260			_a--U.S.A: _bLONGMAN, _cc1997.
300			_axviii, 574p.: _bill.; _c23cm.
500			_aIncludes appendix, bibliography and index.
505			_aPart 1. The media's crucial role --2. The print media --3. Radio and popular music --4. The visual electronic and film media --5. The persuasive professions --6. Communications worldwide.
700			_93067 _aAult, Phillip H.
700			_93068 _aEmery, Edwin
942			_2ddc _cBC