000			00818nam a22002297a 4500
001			1542
003			OSt
005			20241019085641.0
008			161117b xxu||||| |||| 00| 0 eng d
020			_a0-538-85050-7
040			_cUM Bansalan College LIC
082			_aBCir. 858.8 _bAl518c 1996
100			_93234 _aBelk, Russell W.
245			_aConsumption and marketing/ _cby Russell W. Belk, Nikhiesh Dholakia and Alladi Venkatesh
260			_a--Ohio: _bSouth-Western College Publishing, _cc1996
300			_axiii, 360 _c23.2 cm.
500			_aInclude index.
505			_aIntroduction: the shaping of consumption and marketing institutions --Part 1. Macro aspects of consumption --2. Macro aspects of marketing.
700			_93235 _aDholakia, Nikhilesh
700			_93236 _aVenkatesh, Alladi
942			_2ddc _cBC
999			_c2270 _d2270