000			01109nam a22002177a 4500
001			4882
003			OSt
005			20241207150914.0
008			161121b xxu||||| |||| 00| 0 eng d
020			_a0-07-286471-0
040			_cUM Bansalan College LIC
082			_22005-2006 ed. _aBRef. 658.8 _bP426a 2005
100			_91989 _aPerreault, Jr., William D.
245			_aApplications in basic marketing: _bClippings from the popular business press/ _cby William D. Perreault, Jr. and E. Jerome McCarthy
250			_a2005-2006 edition
260			_aBoston : _bMcGraw-Hill Companies, Inc., _cc2005
300			_avii, 215p.: _c25.5 cm.
505			_aMarketing's value to consumers, firms and society --Finding target market opportunities --Evaluating opportunities in the changing marketing environment --Buyer behavior --Getting information for marketing decisions --Product --Place --Promotion --Price --Marketing strategies: planning, implementation and control --Ethical marketing in a consumer oriented world: appraisal and challenges.
700			_91988 _aMcCarthy, E. Jerome
942			_2ddc _cBREF.
999			_c2357 _d2357