000			01070nam a22001937a 4500
001			3834
003			OSt
005			20241206153550.0
008			160907b xxu||||| |||| 00| 0 eng d
020			_a971-91307-0-9
040			_cUM Bansalan College LIC
082			_aBFil. 658.8 _bG533c
100			_9443 _aGo, Josiah
245			_aContemporary marketing strategy in the Philippine setting / _cby Josiah Go
300			_axii, 197 pages _billus. _c22.1 cm.
500			_aInclude reference, appendix and index
505			_aChapter 1. -- The strategic 3Cs and marketing triangle -- II. Key result areas -- III. Introduction to strategies -- and tactics -- IV. Vision and mission -- V. Industry analysis -- VII. Key factors for success -- VIII. SWOT analysis -- IX. Identifying and exploiting -- X. Market segmentation and target marketing -- XI. Product positioning -- XII. Development and controlling the marketing mix -- XIII. Marketing objectives setting -- XIV. Generic strategy -- XV. Market position strategies -- XVI. Product life cycle strategies.
942			_2ddc _cBFI
999			_c249 _d249