| 000 | 00884nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 6985 | ||
| 003 | OSt | ||
| 005 | 20250125170410.0 | ||
| 008 | 170810b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-971-821-493-0 | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_aBFil. 658.8 _bM533b |
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| 100 |
_95628 _aMercado, Joanna Lynn L. |
||
| 245 |
_aBasic marketing / _cby Joanna Lynn L. Mercado |
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| 260 |
_aMalabon City: _bMutya Publishing House, Inc., _cc2014 |
||
| 300 |
_a108 p.: _bill., _c23.5cm. |
||
| 362 | _ac2014 | ||
| 500 | _aIncludes references. | ||
| 505 | _aLesson 1.--What is marketing --2. Market and market segmentation --3. Customer behavior and characteristics --4. The product --5. Branding, packing and labels --6. The price --7. The channels of distribution --8. Promotion: the marketing communication. | ||
| 650 | 0 |
_aMarketing _94371 |
|
| 942 |
_2ddc _cBFI |
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| 999 |
_c3630 _d3630 |
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