000			01314nam a22002417a 4500
001			2278
003			OSt
005			20250320154554.0
008			160824b xxu||||| |||| 00| 0 eng d
020			_a971-08-6039-9
040			_cUM Bansalan College
082			_2Third Edi. _aBFil. 658.802 _bM642m
100			_999 _aMiranda-Gow, Carmelita
245			_aMarketing management/ _cby Carmelita Miranda-Gow
250			_aThird edition
260			_a--Mandaluyong City: _bNational Book Store _cc2000.
300			_axiii, 301 pages _c22 cm.
500			_aIncludes bibliography
505			_aChapter 1.-- Introduction --2. Managing marketing activity --3. Marketing and its environment --4. Focus on the consumer --5. Marketing research --6. Devising a marketing plan --7.Managing marketing strategies --8. Product planning and development --9. Markets and customer behavior --10. Industrial marketing --11.Channels of distribution --12. Brands and branding policies --13. Package and packaging policies --14. Advertising and sales promotion --15. Price and pricing policies --16. Sales management --17.Selling policies and practices --18. Stock control and inventory --19. International marketing.
650		0	_aMarketing -- Management _915099
700			_9101 _aMiranda, Gregorio S.
942			_2ddc _cBFI
999			_c43 _d43