000			nam a22 7a 4500
999			_c4706 _d4706
003			OSt
005			20170814134731.0
008			170814b xxu||||| m||| 00| 0 eng d
040			_cUM Bansalan College LIC
082			_aBT/M792s/2015
100			_96287 _aMorales, Glory Jean D.
245			_aStudents buying behavior of mobile phones in UM Bansalan college / _cby Glory Jean D. Morales, Liane S. Najera, Shenny L. Abi.
260			_a-- Davao del Sur: _bUM Bansalan College, _c2015
300			_ai, 49p.: _c29cm.
520	3		_aThis study is conducted to determine the students buying behavior of mobile phones of the UM Bansalan College in terms of price, promotion, product features, brand, and product benefits. The researchers aimed to determine the significant difference in the students buying behavior of mobile phones when analyzed according to year level. This study is conducted using the Slovin's formula with a sample size of 224 students of the UM Bansalan College. The results of the study based on the data and findings determine that the students buying behavior in purchasing mobile phones is 3.41-4.20 which is High. The measure embodied is observed in majority of the cases. The significant difference in the students buying behavior of mobile phones when analyzed according to year level of the UM Bansalan College is tested below 0.05 level of significance.
700			_96290 _aNajera, Liane S.
700			_96291 _aAbi, Shenny L.
942			_2ddc _cBT