000			nam a22 7a 4500
999			_c4781 _d4781
001			0043
003			OSt
005			20170814145346.0
008			170814b xxu||||| m||| 00| 0 eng d
040			_cUM Bansalan College LIC
082			_aBT/Ar15f/2011
100			_96328 _aArausa, Catherine R.
245			_aFactors affecting the members retention and satisfaction of Bansalan cooperative society (BCS) / _cby Catherine R. Arausa, Edgar O. Libres Jr., Kirt E. Las Peñas, Lea D. Antimano.
260			_a-- Davao del Sur: _bUM Bansalan College, _c2011
300			_ai, 83p.: _c29cm.
520	3		_aThe increase of both membership and the turnover of income demonstrate that cooperative is operating efficiently. As a financial service provider and a member-owned organization, it is highly dependent on members support, either through financial share contribution and continuous patronage of the products and services being offered. Indeed, member retention is an effective and important tool that this industry can use to gain a strategic advantage and survive in this ever-increasing competitive market. Thus, this study made an assessment on the factors that affect members retention in the cooperative. The identified factors are competitive advantage, member perception of value, corporate image, switching barriers, member loyalty and satisfaction. Using a descriptive-correlation method as research design, an adapted and re-constructed survey questionnaire as research instrument, with frequency, percentage, mean, t-test, F-ratio, one-way ANOVA as statistical tools, findings have revealed the following: The factors affecting members retention have a mean score which is all described as high. Moreover, there is a significant difference noted on the level of the factors affecting members retention when analyzed by educational attainment of the respondents, and no significant difference noted on the levels of the factors when analyzed by age and gender. Finally, it is established that there is a low correlation between satisfaction and the other factors affecting members retention. Thus, based on the findings, the following recommendations are given: The cooperative including Bansalan Cooperative Society must carefully consider the identified factors and make sure that these factors are always positive before its members perception. In order to retain early adult members, Bansalan Cooperative Society must also introduce new and innovative products and services. The management of the cooperative must conduct training for their staff on how to interact better with cooperative members and how to be on their best behavior to serve effectively the latter.
700			_96338 _aLibres, Edgar O. Jr.
700			_96340 _aAntimano, Lea D.
700			_96339 _aLas Peñas, Kirt E.
942			_2ddc _cBT