000 nam a22 7a 4500
999 _c5711
_d5711
003 OSt
005 20180215124634.0
008 180215b xxu||||| |||| 00| 0 eng d
040 _cUM Bansalan College LIC
082 _aBT/P27f/2017
100 _97416
_aGonzales, Kwinny Pearl
245 _aFactors that influence female students in purchasing skin care product in the University of Mindanao Digos College /
_cKwinny Pearl Gonzales, Anna Marie F. Patentis, Nina Jean T. Paller.
260 _a--Digos City:
_bUM Digos College,
_cc2017.
300 _ai, 24p. :
_bill, ;
_c28cm.
520 3 _aThe study was conducted to determine the factors that influence female student's purchasing skin care products in the University of Mindanao Digos College. In view of this, there were relative question that would be the basis in achieving the research purpose. These question were about the factors that influence female students in purchasing skin care product in term of price, brand name and product quality and which among the factors really influence female students to purchase skin care products in University of Mindanao Digos College. The researchers used the descriptive-correlational design. With three hundred as the count of the female students presently enrolled at the University of Mindanao Digos College are willing to answer. The null hypothesis was tested at 0.05 level of significance. Our study shows that product quality was necessary for the female students to purchase skin care products of their choice and preference. On the other hand quality attributes or product quality refers to the cues that could be used by consumers to infer some expected experience product quality. The overall result factors that influence female students skin care products purchasing in Digos College is high.
700 _97417
_aPatentis, Anna Marie F.
700 _97418
_aPaller, Nina Jean T.
942 _2ddc
_cBT