000			nam a22 7a 4500
999			_c5716 _d5716
003			OSt
005			20180215133425.0
008			180215b xxu||||| |||| 00| 0 eng d
040			_cUM Bansalan College LIC
082			_aBT/P17c/2017
100			_97420 _aPalarisan, Tedde Albert R.
245			_aClient preference of coffee shop in Digos City: Aconjoint analysis / _cby Tedde Albert R. Palarisan, John Ray G. Guya, Jay ar B. Tilad.
260			_a--Digos City: _bUM Digos College, _cc2017.
300			_ai, 53p. : _bill, ; _c28cm.
520	3		_aThe purpose of this study was to determine the clients preference of coffee shops in Digos City and to determine the relative importance of the following attributes in determining the client preference of coffee shops in Digos City - location, price, and ambiance. It also aimed to determine the aggregate utility model of clients preference for a coffee shop in Digos City and lastly to determine the most preferable combination of attributes of a coffee shop. Result revealed that most of the respondents were female, age from 15 to 25 years old, single, college graduate and employed. Location of the coffee shop is the most important attribute, followed by ambiance and the least important is the price. Moreover, the most preferable location for a coffee shop with music, and lastly, the most preferable price for coffee in a coffee shop is within the usual price. Using the conjoint analysis, it was revealed that the combination of attribute levels for coffee shop located along the usual price. And the least preferred combination of attributes is the Card ID 5, which is a coffee shop that is in the mall, themed coffee shop with music and with a price that was higher than the usual price.
700			_97439 _aGuya, John Ray G.
700			_97440 _aTilad, Jay ar B.
942			_2ddc _cBT