000			01431nam a22001937a 4500
003			OSt
005			20240223111504.0
008			180219b xxu||||| |||| 00| 0 eng d
040			_cUM Bansalan College LIC
082			_aBT/G94e/2017
100			_97573 _aGuinang, Vanessa Pearl
245			_aEffectiveness of promotional strategies of selected hotels in Digos City / _cby Vanessa Pearl Guinang, Harah Mae C. Bantilan, Maricar P. Bulado.
260			_a--Digos City: _bUM Digos College, _cc2016.
300			_ai, 40p. : _bill. ; _c28cm.
520	3		_aThe study aimed to determine the effectiveness of promotional strategies of selected hotels in Digos City. Descriptive method was used by collecting through validated survey questionnaries the which were distributed to 300 respondents Digos City. Result on the profile of respondents reveal that the level of effectiveness on promotional strategies of the selected hotels in Digos City in terms of advertising and sales promotion is both high. The level effectiveness of the promotional strategies of the selected hotels in Digos City is high. The level of respondents in terms of the level of effectiveness of the promotional strategies is high. There is no significant difference in the level of effectiveness of the promotional strategies in terms of Gender, age and occupation.
700			_97574 _aBantilan, Harah Mae C.
700			_97575 _aBulado, Maricar P.
942			_2ddc _cBT
999			_c5740 _d5740