000			nam a22 7a 4500
999			_c5742 _d5742
003			OSt
005			20180219165612.0
008			180219b xxu||||| |||| 00| 0 eng d
040			_cUM Bansalan College LIC
082			_aBT/F39f/2017
100			_97580 _aFerolino, Alcy Jane G.
245			_aFactors affecting custumer's perception in choosing jeans quality product / _cby Alcy Jane G. Ferolino, Mae Joy B. Medina, Jayson C. Gillado.
260			_a--Digos City: _bUM Digos College, _cc2017.
300			_aii, xip. : _bill. ; _c28cm.
520	3		_aThis study was conducted to determine the factors that influence customers brand preference for jeans availed in the market to bring forth some findings that would guide market firms to conceptualize and formulate strategies for the betterment of their own business. It employed a descriptive correlation comparative research design. The result revealed that the respondents were undecided or unsure in their perception if the indicated factors: physical and psychological considerations really influence their brand preference for jeans. However, the researchers found out that there is a significant difference between physical and psychological branding of the customers to the product. In terms of the level of customers preference for brand of jeans with regards to satisfaction, the researchers found out that satisfaction has a mean score of 3.51 which is interpreted as the respondents agreed or favored that brand preference among customers to the product is manifested.
700			_97581 _aMedina, Mae Joy B.
700			_97582 _aGillado, Jayson C.
942			_2ddc _cBT