000			nam a22 7a 4500
999			_c5770 _d5770
003			OSt
005			20180226172350.0
008			180220b xxu||||| |||| 00| 0 eng d
040			_cUM Bansalan College LIC
082			_aBT/C11p/2017
100			_97663 _aCagampang, Jeniza T.
245			_aPromotional strategies and consumer biying behavior of tenagers of different department stores in Digos City / _cby Jeniza T. Cagampang, Cris D. Padilla, Cidy J. Linao.
260			_a--Digos City: _bUM Digos College; _cc2017.
300			_ai, 40p. : _bill, ; _c28cm.
520	3		_aThis study aimed to determine the relationship of the level of promotional strategies of different department stores and the level of consumer buying behavior of teenagers. Further, this has incorporated the search of the level of promotional strategies namely: price, product features and type of promotion. Additionally, the level of consumer buying behavior in terms of clothing, shoes, mobile phone, fashion accessories and laptop. However, the statistical tools that were used by the two variables were the frequency, percentage and rank. With 200 respective teenagers in Digos City. Results reveal that teenagers agree that there is significant relationship between promotional strategies and level of consumers buying behavior in different department stores in Digos City. Lastly, the null hypothesis which stated that there is no significant relationship between promotional strategies of different department stores and level of consumers buying behavior of teenagers, leads to its rejection. This is indicated with high positive relationship between the two.
700			_97673 _aPadillo, Cris D.
700			_97674 _aLinao, Cindy J.
942			_2ddc _cBT