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999			_c78 _d78
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003			OSt
005			20191028143309.0
008			160825b xxu||||| |||| 00| 0 eng d
020			_a0-07-041698-2
040			_cUM Bansalan College LIC
082			_2Eighth edition _aBCir. 658.87 _bR313 1991
100			_9180 _aMeyer, Warren G.
245			_aRetail marketing: _bFor employers, managers, and entrepreneurs / _cby Warren G. Meyer, Donald P. Kohns, E. Edward Harris, and James R. Stone, lll.
250			_a--Eighth edition.
260			_a--Illinois: _bGlencoe, Macmillan/ Mcgrawhill, _cc1991.
300			_a580p. _bill.; _c24cm.
500			_aInclude Index
505			_aUnit 1. Exploring retail marketing --2. Starting your career --3.Looking ahead --4. Examining the marketing concept --5. Considering economic factors --6. Developing retail marketing strategies --7. Assessing your interpersonal skills --8. Enhancing your customer relations --9. Developing retail marketing personnel --10. Understanding the selling function --11. Helping customers buy wisely --12. Developing a sales force --13. Learning about promotion --14. Promotion methods --15. Managing promotion --16. Processing the product or service --17. Pricing and inventory control --18. Developing merchandising strategies --19. Beginning your business plan --20. Organizing your business operations --21. Completing your business plan.
700			_9187 _aKohns, Donald P.
700			_9188 _aHarris, Edward E.
700			_9189 _aStone, James R., lll
942			_2ddc _cBC