000			01821nam a22002537a 4500
003			OSt
005			20240411160717.0
008			190919b ||||| |||| 00| 0 eng d
020			_a978-981-48-4675-2
040			_cUM Bansalan College LIC
082			_2--Fifth edition _aBCir.330.9 _bM311 2019
100			_912459 _aFroeb, Luke M.
245			_aManagerial economics/ _cby Luke M. Froeb
260			_aU.S.A _bC&E Publishing, Inc. _cc2019
300			_axvi-p.332: _bill.;
362			_ac2019
500			_aIncludes,glossary and index.
505			_aChapter 1. Introduction: What this book is about --Chapter 2. The one lesson of business --Chapter 3. Benefits, costs, and decisions --Chapter 4. Extent (how much) decisions --Chapter 5.Investment decisions: Look ahead and reason back --Chapter 6.Simple pricing --Chapter 7. Economics of scale and scope --Chapter 8. Understanding markets and industry changes --Chapter 9. Market structure and equilibrium --Chapter 10. Strategy: The quest to keep profit from eroding --Chapter 11. Foreign exchange, trade, and bubbles --Chapter 12. More realistic and complex pricing --Chapter 13. Direct price discrimination --Chapter 14.Indirect price discrimination --Chapter 15. Strategic games --Chapter 16. Bargaining --Chapter 17. Making decision with uncertainty --Chapter 18. Auctions --Chapter 19. The problem of adverse selection --Chapter 20. The problem of hazard --Chapter 21. Getting employees to work in the firm's best interests --Chapter 22. Getting divisions to work in the firm's best interest --Chapter 23. Managing vertical relationships --Chapter 24. Test yourself.
650			_aManagerial economics _912466
700			_912463 _aMcCann, Brian T.
700			_912464 _aWard, Micheal R.
700			_912465 _aShor, Mike
942			_2ddc _cBC
999			_c8395 _d8395