| 000 | 01057nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 6696 | ||
| 003 | OSt | ||
| 005 | 20241221155025.0 | ||
| 008 | 160920b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-621-8016-00-2 | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_2Fifth ed. _aBFil.658.8 _bAl6e |
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| 100 |
_aAlminar-Mutya, Ruby F., author _9178 |
||
| 245 |
_aElements of marketing/ _cby Ruby F. Alminar-Mutya. |
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| 250 | _aFifth Edition | ||
| 260 |
_aMandaluyong City: _bNAtional Book Store, _cc2015 |
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| 300 |
_axiv,290p.: _bill.; _c23cm. |
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| 362 | _ac2015 | ||
| 500 | _aIncludes bilbliography. | ||
| 505 | _aChapter 1. -- The marketing system -- 2. The product -- 3. Pricing objective and price determination -- 4. Place: Channels of distribution -- 5. Physical distribution system -- 6. Promotional mix-- 7. Consumer education within the Philippine context -- 8. Consumers cooperative -- 9. Relationship marketing and marketing communication -- 10. Global marketing -- 11. Social marketing. | ||
| 650 | 0 |
_aMarketing _94371 |
|
| 942 |
_2ddc _cBFI |
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| 999 |
_c883 _d883 |
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