000			01306nam a22002297a 4500
001			6314
003			OSt
005			20250125155537.0
008			160825b xxu||||| |||| 00| 0 eng d
040			_cUM Bansalan College LIC
082			_2Revised edition _aBFil.658.8 _bM46p
100			_9216 _aMedina, Roberto G.
245			_aPrinciples of marketing / _cRoberto G. Medina
250			_aRevised Edition
260			_aManila City : _bRex Book Store, _cc2008
300			_axv, 326p.: _bill.; _c22cm.
362			_ac.9
500			_aIncludes Index and references
505			_aChapter 1. An overview of marketing. --Chapter 2. Consumer behavior. --Chapter 3. The buying behavior of organizational markets. --Chapter 4. Market segmentation and targeting. --Chapter 5. Marketing research and information system. --Chapter 6. The product. --Chapter 7. The price. --Chapter 8. Marketing channel. --Chapter 9. Physical distribution. --Chapter 10. retailing and wholesaling. --Chapter 11. Personal selling. Chapter 12. Advertising, Public Relation and sale promotion. --Chapter 13. Services marketing and Non-Business marketing. --Chapter 14. International Marketing. --Chapter 15. Marketing Planning and control. --Chapter 16. Marketing and society.
650		0	_aMarketing _94371
942			_2ddc _cBFIL.
999			_c92 _d92