| 000 | 01074nam a22002897a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20241009090252.0 | ||
| 006 | a||||dr|||| 001 0 | ||
| 007 | ta | ||
| 008 | 221216t2023 -usa||||r|||| 001 0 eng d | ||
| 020 | _a978-0-357-44512-9 | ||
| 040 | _cUM Bansalan College LIC | ||
| 082 |
_2Eleventh Edition _aBCir. 658.848 _b658.848 |
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| 100 |
_aCzinkota, Michael R., author _914847 |
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| 245 |
_aInternational marketing / _cby Michael R. Czinkota, Iika A. Ronkainen and Annie Peng Cui |
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| 250 | _aEleventh Edition | ||
| 260 |
_aBoston: _bCengage Learning, Inc., _cc2023 |
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| 300 |
_axxix, 604 pages: _billustrations; _c28 centimeters |
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| 362 | _ac2023 | ||
| 500 | _aIncludes glossary and indexes | ||
| 505 | _aPart 1: The International Marketing Environment.-- Part 2: Finding Global Customers.-- Part 3: The Global Marketing Mix.-- Part 4: Leadership in Global Marketing. | ||
| 650 |
_aMarketing _914848 |
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| 650 |
_aMultinational corporations _914849 |
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| 700 |
_aRonkainen, Iika, A. _914850 |
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| 700 |
_aCui, Annie Peng _914851 |
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| 942 |
_2ddc _cBC |
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| 999 |
_c9672 _d9672 |
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