000 01807nam a22002777a 4500
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008 221220t2022 -us|||||r|||| 001 0 eng d
020 _a978-1-032-18766-2
040 _cUM Bansalan College LIC
082 _aBCir. 658.05
_bC39b
100 _aChanudhary Kiran
_914875
245 _aBig data analytics :
_bApplications in business and marketing/
_cby Chanudhary Kiran
260 _aBoca Raton:
_bCRC Press,
_cc2022
300 _avi , 261 pages:
_billustrations;
_c23 centimeters
362 _ac2022
500 _aIncludes index
505 _aContents: -- 1. Embrace the Data Analytics Chase: A Journey from Basics to Business,-- 2. Big Data Analytics and Algorithms,-- 3. Market Basket Analysis: An Effective Data - Mining Technique for Anticipating Consumer Purchase Behavior,-- 4. Customer View--Variation in Shopping Patterns,-- 5. Big Data Analytics for Market Intelligence,-- 6. Advancements and Challenges in Business Applications of SAR Images,-- 7. Exploring Quantum Computing to Revolutionize Big Data Analytics for Various Industrial Sectors,-- 8. Evaluations of Green Degree of Reverse Logistic of Waste Electrical Appliances,-- 9. Nonparametric Approach of Comparing Company Performance: A Grey Relations Analysis,-- 10. Applications of Big Data Analytics in Supply - Chain Management,-- 11. Evaluation Study of Churn Prediction Models for Business Intelligence,-- 12. Big Data Analytics for Marketing Intelligence,-- 13. Demystifying the Cult of Data Analytics for Consumer Behavior: From Insights to Applications.
650 _aBusiness -- Data processing
_914888
650 _aMarketing -- Data processing
_914889
650 _aBig data
_914890
700 _aAlam, Mansaf
_914876
942 _2ddc
_cBC
999 _c9685
_d9685