000			01198nam a22002417a 4500
003			OSt
005			20241008152019.0
006			a||||dr|||| 000 0
007			ta
008			230109t2021 ph a||||r|||| 000 0 eng d
020			_a978-621406-309-3
040			_cUM Bansalan College LIC
082			_aBFil. 658.84 _bN22s
100			_aNaval, Girly H. _914960
245			_aStrategic marketing management : _bSimplified moves for rookies/ _cby Girly H. Naval
260			_aManila: _bMindshapers Co.,Inc., _cc2021
300			_axiv, 166 pages: _billustrations; _c23 centimeters
362			_ac2021
500			_aIncludes glossary and references
505			_aChapter 1. You And The Dynamic Market Environment,-- Chapter 2. Betting In Your Most Priced Asset: The Customer,-- Chapter 3. Segmenting , Targeting And Positioning,-- Chapter 4. Marketing Plan Preparation,-- Chapter 5. Product And Brand Strategy With Pricing Techniques,-- Chapter 6. Integrated Marketing Communications,-- Chapter Distribution Strategy And Sales Management,-- Chapter 8. Managing Global Operations,-- Chapter 9. The Ultimate Attack: Customer Service Strategy.
650		0	_aMarketing -- Management _915099
942			_2ddc _cBFI
999			_c9710 _d9710