| 000 | 01091nam a22002777a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20231004133855.0 | ||
| 006 | a|||||r|||| 00| 0 | ||
| 007 | ta | ||
| 008 | 230126t2020 |||acdodd|||| 001 0 eng d | ||
| 020 | _a978-1-260-54787-0 | ||
| 040 | _cUM Bansalan LIC | ||
| 082 |
_2Eighteenth edition _aBCir. 658.8 _bC28i |
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| 100 |
_a Cateora, Philip R. _915770 |
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| 245 |
_aInternational marketing / _cby Philip R. Cateora |
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| 250 | _aEighteenth edition | ||
| 260 |
_aNew York : _bMcGraw-Hill Education, _cc2020 |
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| 300 |
_axxxii, 682 pages : _billustrations ; _c 28 cm. |
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| 500 | _aIncludes glossary and indices. | ||
| 505 | _aContents: An overview--The cultural environment environment of global markets--Assessing global market opportunities--Developing global marketing strategies--Implementing global marketing strategies--Supplementary material. | ||
| 650 |
_aMarketing. _915771 |
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| 700 |
_a Money, R. Bruce, joint author. _915772 |
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| 700 |
_a Gilly, Mary C., joint author. _915773 |
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| 700 |
_a Graham, John L., joint author. _915774 |
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| 942 |
_2ddc _cBC |
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| 999 |
_c9910 _d9910 |
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