UM Bansalan LIC Logo

Services marketing : Integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Martin Mende

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw Hill LLC, c2024Edition: Eight editionDescription: xxvi, 531 pages : illustrations ; 25 centimetersContent type:
  • rdacontent
ISBN:
  • 978-1-266-28715-9
Subject(s): DDC classification:
  • Eight edition BCir. 658 Se695
Contents:
1. Foundation of service marketing. -- 2. Focus on the customer. -- 3. Understanding the customer requirements. -- 4. Aligning service design and standard. -- 5. Delivering and performing service. -- 6. Managing service promises. -- 7. Service trends: AI, robotics, and the bottom line.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Home library Call number Status Date due Barcode
Bansalan Circulation1 UM Bansalan College LIC BCir. 658 Se695 2024 (Browse shelf(Opens below)) Available 9291

Includes index.

1. Foundation of service marketing. -- 2. Focus on the customer. -- 3. Understanding the customer requirements. -- 4. Aligning service design and standard. -- 5. Delivering and performing service. -- 6. Managing service promises. -- 7. Service trends: AI, robotics, and the bottom line.

There are no comments on this title.

to post a comment.

UM Bansalan College - Learning and Information Center • Managed and maintained by BeNPaL® • Powered by Koha Library Software - Version 24.05.00