Marketing principles/ by Carl McDaniel

By:

McDaniel, Carl

Contributor(s):

Material type: Text

TextPublication details: Singapore: Cengage Learning c2012.Description: 637p.: ill.; 25.5 cmISBN:

978-981-4352-62-8

DDC classification:

BCir. 658.8 M459m 2012

Contents:

Chapter 1. An Overview of Marketing --2. Strategic Planning for Competitive Advantage --3. Ethics and Social Responsibility --4. The Marketing Environment --5. Developing a Global Vision --6. Consumer Decision Making --7. Business Marketing --8. Segmenting and Targeting Markets --9. Decision Support Systems and Marketing Research --10. Product Concepts --11. Developing and Managing Products --12. Marketing Channels and Supply Chain Management --13. Retailing --14. Marketing Communications and Advertising --15. Public Relations, Sales Promotion, and Personal Selling --16. Pricing Concepts.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Call number	Copy number	Status	Barcode
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8 M459m 2012 (Browse shelf(Opens below))	c.2	Available	6338
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8 M459m 2012 (Browse shelf(Opens below))	c.1	Available	6337
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.8 M459m 2012 (Browse shelf(Opens below))	c.3	Available	6339

Includes glossary and index

There are no comments on this title.

to post a comment.