Leveraging the corporate brand/ by James R.Gregory, and Jack G. Wiechmann.

By:

Gregory, James R

Contributor(s):

Wiechmann, Jack G

Material type: Text

TextPublication details: --Illinois: NTC Business Books, c1997.Description: xiv, 233p. ill.; 23cmISBN:

0-8442-3444-3

DDC classification:

BCir. 658.827 G862l

Contents:

Section I. Corporate branding and its bottom-line impact --II. How corporate branding is achieved --III. Implementing corporate branding --IV. Corporate branding and the CEO.

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Holdings
Item type	Home library	Call number	Status	Date due
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.827 G862l 1997 (Browse shelf(Opens below))	Available

Includes appendices and index

Section I. Corporate branding and its bottom-line impact --II. How corporate branding is achieved --III. Implementing corporate branding --IV. Corporate branding and the CEO.

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