AMA handbook for managing business to business marketing communications / by Nicholas J. De Bonis and Roger S. Peterson

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Material type: Text

TextPublication details: Chicago : NTC Business Books, c1995Description: xiii, 372p.: 25.5 cmISBN:

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Contents:

Part 1. Of birth- or rebirth --2. Building a macro platform for marcom --3. Managing the micro tools --4. Managing important relationships.

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode
Bansalan Reference	UM Bansalan College LIC	BRef. 658.8 D352a 1992 (Browse shelf(Opens below))	Not for loan		4709

Include index

Part 1. Of birth- or rebirth --2. Building a macro platform for marcom --3. Managing the micro tools --4. Managing important relationships.

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