Understanding services marketing/ by John E. G. Bateson

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Material type: Text

TextPublication details: --Andover: Cengage learning c2012.Edition: Fourth EditionDescription: 502p.: ill. 225cmISBN:

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Contents:

Part 1. An overview of services marketing --2. The tactical services marketing mix --3. Implementing successful service strategies.

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Holdings
Item type	Home library	Call number	Copy number	Status
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.812 B319u 2012 (Browse shelf(Opens below))	c.1	Available
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.812 B319u 2012 (Browse shelf(Opens below))	c.2	Available
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.812 B319u 2012 (Browse shelf(Opens below))	c.3	Available
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.812 B319u 2012 (Browse shelf(Opens below))	c.4	Available
Bansalan Circulation1	UM Bansalan College LIC	BCir. 658.812 B319u 2012 (Browse shelf(Opens below))	c.5	Available

Includes glossary and index

Part 1. An overview of services marketing --2. The tactical services marketing mix --3. Implementing successful service strategies.

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