UM Bansalan LIC Logo
Amazon cover image
Image from Amazon.com

Understanding services marketing/ by John E. G. Bateson

By: Contributor(s): Material type: TextTextPublication details: --Andover: Cengage learning c2012.Edition: Fourth EditionDescription: 502p.: ill. 225cmISBN:
  • 978-981-4416-06-1
Subject(s): DDC classification:
  • BCir. 658.812 B319u 2012
Contents:
Part 1. An overview of services marketing --2. The tactical services marketing mix --3. Implementing successful service strategies.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

Includes glossary and index

Part 1. An overview of services marketing --2. The tactical services marketing mix --3. Implementing successful service strategies.

There are no comments on this title.

to post a comment.