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Internet marketing/ by Arabelle Gordonas

By: Contributor(s): Material type: TextTextPublication details: Manila: Unlimited Book Library Services and Publishing Inc., c2022Description: x,221 pages: illustration; 25 centimetersISBN:
  • 978-621-427-086-6
Subject(s): DDC classification:
  • BFil. 658.84 Ag9i
Contents:
Chapter 1. The Digital Revolution: Brief History,-- Chapter 2. Marketing Concepts and Principles,-- Chapter 3. Electronic Retailing,-- Chapter 4. The Internet for Distribution,-- Chapter 5. E-Marketing Communication Tools,-- Chapter 6. Engaging Customers with Social Media,-- Chapter 7. Buying Digital Media Space,-- Chapter 8. Ethical and Legal Issues.
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Includes references

Chapter 1. The Digital Revolution: Brief History,-- Chapter 2. Marketing Concepts and Principles,-- Chapter 3. Electronic Retailing,-- Chapter 4. The Internet for Distribution,-- Chapter 5. E-Marketing Communication Tools,-- Chapter 6. Engaging Customers with Social Media,-- Chapter 7. Buying Digital Media Space,-- Chapter 8. Ethical and Legal Issues.

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