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Introduction to consumer behavior /

Pasahol, Jhon Ven Saint Laqui, author

Introduction to consumer behavior / by Jhon Ven Saint Laqui Pasahol - Intramuros, Manila : Mindshapers, Co., Inc., c2024 - 289 pages : 27 centimeters - c2024

Includes bibliographical references.

1. Perception. -- 2. Learning theories. -- 3. Consumer motivation and involvement. -- 4. Personality, lifestyle, and the self. -- 5. Attitudes and attitude change. 6. Individual consumer decision making. -- 7. Key influences on consumer decision making. -- 8. Culture and subculture.

ISBN: 978-971-9655-90-9

Subjects--Topical Terms:
Consumers

Dewey Class. No.: BFil. 658.8342 / P2606i

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