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Introduction to consumer behavior / by Jhon Ven Saint Laqui Pasahol

By: Material type: TextTextPublication details: Intramuros, Manila : Mindshapers, Co., Inc., c2024Description: 289 pages : 27 centimetersContent type:
  • rdacontent
ISBN:
  • 978-971-9655-90-9
Subject(s): DDC classification:
  • BFil. 658.8342 P2606i
Contents:
1. Perception. -- 2. Learning theories. -- 3. Consumer motivation and involvement. -- 4. Personality, lifestyle, and the self. -- 5. Attitudes and attitude change. 6. Individual consumer decision making. -- 7. Key influences on consumer decision making. -- 8. Culture and subculture.
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Holdings
Item type Home library Call number Copy number Status Date due Barcode
Bansalan Filipiniana1 UM Bansalan College LIC BFil. 658.8342 P2606i 2024 (Browse shelf(Opens below)) c.1` Available 9206
Bansalan Filipiniana1 UM Bansalan College LIC BFil. 658.8342 P2606i 2024 (Browse shelf(Opens below)) c.2 Checked out 03/26/2025 9207
Bansalan Filipiniana1 UM Bansalan College LIC BFil. 658.8342 P2606i 2024 (Browse shelf(Opens below)) c.3 Available 9208

Includes bibliographical references.

1. Perception. -- 2. Learning theories. -- 3. Consumer motivation and involvement. -- 4. Personality, lifestyle, and the self. -- 5. Attitudes and attitude change. 6. Individual consumer decision making. -- 7. Key influences on consumer decision making. -- 8. Culture and subculture.

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