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Essentials of marketing analytics /

Hair, Jr., Joseph F., author

Essentials of marketing analytics / by Joseph F. Hair, Jr., Dana E. Harrison and Haya Ajjan - International student edition - New York : McGraw Hill LLC, c2024 - xviii, 473 pages : illustrations ; 27 centimeters - c2024

Includes bibliographical references.

1. Overview of marketing analytics and data management. -- 2. Exploring and visualizing data patterns. -- 3. Analytical methods for supervised learning. -- 4. Analytical methods for unsupervised learning. -- 5. Emerging analytical approaches.

ISBN: 978-1-266-93162-8

Subjects--Topical Terms:
Marketing.
Marketing -- Data processing

Dewey Class. No.: BCir. 658.05 / H1274e

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