MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01215nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241010085712.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
a||||dr|||| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240904t2024 |||a|||dr|||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-1-266-93162-8 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
International student edition |
| Classification number |
BCir. 658.05 |
| Item number |
H1274e |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hair, Jr., Joseph F., author |
| 9 (RLIN) |
17213 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing analytics / |
| Statement of responsibility, etc. |
by Joseph F. Hair, Jr., Dana E. Harrison and Haya Ajjan |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
International student edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw Hill LLC, |
| Date of publication, distribution, etc. |
c2024 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 473 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
27 centimeters |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
rdacontent |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION |
|---|
| Dates of publication and/or sequential designation |
c2024 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Overview of marketing analytics and data management. -- 2. Exploring and visualizing data patterns. -- 3. Analytical methods for supervised learning. -- 4. Analytical methods for unsupervised learning. -- 5. Emerging analytical approaches. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
200 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing -- Data processing |
| 9 (RLIN) |
14889 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harrison, Dana E. |
| 9 (RLIN) |
17586 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ajjan, Haya |
| 9 (RLIN) |
17587 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Bansalan Circulation1 |
