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Understanding marketing research /

Alminar-Mutya, Ruby F., author

Understanding marketing research / by Ruby F. Alminar-Mutya - Intramuros, Manila : Unlimited Books Library Services and Publishing, Inc., c2024 - x, 255 pages : illustrations ; 27 centimeters - c2024

Includes bibliographical references.

1. Basic research and marketing research. -- 2. Type of research and the research problem. -- 3. Formulating the marketing research problem and proposal. -- 4. Marketing research data collection. -- 5. The marketing research study report.

ISBN: 978-621-427-148-1

Subjects--Topical Terms:
Marketing -- Research

Dewey Class. No.: BFil. 658.8 / Al66u

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