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Understanding marketing research / by Ruby F. Alminar-Mutya
Material type:
TextPublication details: Intramuros, Manila : Unlimited Books Library Services and Publishing, Inc., c2024Description: x, 255 pages : illustrations ; 27 centimetersContent type: - rdacontent
- 978-621-427-148-1
- BFil. 658.8 Al66u
Contents:
1. Basic research and marketing research. -- 2. Type of research and the research problem. -- 3. Formulating the marketing research problem and proposal. -- 4. Marketing research data collection. -- 5. The marketing research study report.
| Item type | Home library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658.8 Al66u 2024 (Browse shelf(Opens below)) | c.1 | Available | 9221 | ||
| Bansalan Filipiniana1 | UM Bansalan College LIC | BFil. 658.8 Al66u 2024 (Browse shelf(Opens below)) | c.2 | Available | 9222 |
Includes bibliographical references.
1. Basic research and marketing research. -- 2. Type of research and the research problem. -- 3. Formulating the marketing research problem and proposal. -- 4. Marketing research data collection. -- 5. The marketing research study report.
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