Advanced marketing management /
Abante, Marmelo V., author
Advanced marketing management / by Marmelo V. Abante, Melchor S. Julianes and co-authors - Intramuros, Manila : Unlimited Books Library Services and Publishing, Inc., c2024 - xiv, 254 pages : 27 centimeters - c2024
Includes bibliographical references.
1. An overview of strategic marketing. -- 2. Strategic marketing planning and analysis. -- 3. Consumer behavior and market research. -- 4. Brand management and innovation. -- 5. Integrated marketing communications. -- 6. International and global marketing. -- 7. Emerging trends in marketing. -- 8. marketing analytic and decision making. -- 9. Marketing leadership and change management. -- 10. Capstone project and presentations .
978-621-427-169-6
Marketing -- Management
BFil. 658.8 / Ad951
Advanced marketing management / by Marmelo V. Abante, Melchor S. Julianes and co-authors - Intramuros, Manila : Unlimited Books Library Services and Publishing, Inc., c2024 - xiv, 254 pages : 27 centimeters - c2024
Includes bibliographical references.
1. An overview of strategic marketing. -- 2. Strategic marketing planning and analysis. -- 3. Consumer behavior and market research. -- 4. Brand management and innovation. -- 5. Integrated marketing communications. -- 6. International and global marketing. -- 7. Emerging trends in marketing. -- 8. marketing analytic and decision making. -- 9. Marketing leadership and change management. -- 10. Capstone project and presentations .
978-621-427-169-6
Marketing -- Management
BFil. 658.8 / Ad951