Advanced marketing management / (Record no. 10651)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01282nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241008152019.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a||||dr|||| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240904t2024 |||||||dr|||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-621-427-169-6 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BFil. 658.8 |
| Item number | Ad951 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Abante, Marmelo V., author |
| 9 (RLIN) | 16550 |
| 245 ## - TITLE STATEMENT | |
| Title | Advanced marketing management / |
| Statement of responsibility, etc. | by Marmelo V. Abante, Melchor S. Julianes and co-authors |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Intramuros, Manila : |
| Name of publisher, distributor, etc. | Unlimited Books Library Services and Publishing, Inc., |
| Date of publication, distribution, etc. | c2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 254 pages : |
| Dimensions | 27 centimeters |
| 336 ## - CONTENT TYPE | |
| Content type term | rdacontent |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION | |
| Dates of publication and/or sequential designation | c2024 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. An overview of strategic marketing. -- 2. Strategic marketing planning and analysis. -- 3. Consumer behavior and market research. -- 4. Brand management and innovation. -- 5. Integrated marketing communications. -- 6. International and global marketing. -- 7. Emerging trends in marketing. -- 8. marketing analytic and decision making. -- 9. Marketing leadership and change management. -- 10. Capstone project and presentations . |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- Management |
| 9 (RLIN) | 15099 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Julianes, Melchor S. |
| 9 (RLIN) | 17304 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Filipiniana1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 09/04/2024 | BFil. 658.8 Ad951 2024 | 9239 | 09/04/2024 | c.1 | 09/04/2024 | Bansalan Filipiniana1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 09/04/2024 | BFil. 658.8 Ad951 2024 | 9240 | 09/04/2024 | c.2 | 09/04/2024 | Bansalan Filipiniana1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 09/04/2024 | BFil. 658.8 Ad951 2024 | 9241 | 09/04/2024 | c.3 | 09/04/2024 | Bansalan Filipiniana1 |